Evaluating Relationships in Business Markets: A Dynamic Multiphase Framework

Author

R. Mishra
Sudhi SESHADRI, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2000

Discipline

Marketing

Research Areas

Marketing

Publication

16th Annual IMP Conference

City or Country

Bath, UK

Citation

Mishra, R. and SESHADRI, Sudhi. Evaluating Relationships in Business Markets: A Dynamic Multiphase Framework. (2000). 16th Annual IMP Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/667