Likelihood of Participating in Mail Survey Research: Business Respondents' Perspectives

Author

T. Greer
N. Chuchinprakaran
Sudhi SESHADRI, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

2000

Discipline

Business

Research Areas

Marketing

Publication

Industrial Marketing Management

Volume

29

Issue

2

First Page

97

Last Page

109

ISSN

0019-8501

Identifier

10.1016/S0019-8501(98)00038-8

Publisher

Elsevier

Citation

Greer, T.; Chuchinprakaran, N.; and SESHADRI, Sudhi. Likelihood of Participating in Mail Survey Research: Business Respondents' Perspectives. (2000). Industrial Marketing Management. 29, (2), 97-109.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/660