Further Investigation of Nation Equity: The Impact of Country-Related Emotions on the Country-of-Origin Effects

Author

Cathy Yi CHEN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2007

Discipline

Marketing

Research Areas

Marketing

Publication

INFORMS Marketing Science Conference, Singapore, 28-30 June 2007

City or Country

Singapore

Citation

CHEN, Cathy Yi. Further Investigation of Nation Equity: The Impact of Country-Related Emotions on the Country-of-Origin Effects. (2007). INFORMS Marketing Science Conference, Singapore, 28-30 June 2007.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/655