Publication Type

Journal Article

Version

acceptedVersion

Publication Date

3-2004

Abstract

In recent years there has been growing interest in the notion that management ideas and techniques are subject to swings in fashion in the same way that aesthetic aspects of life such as clothing styles, hair length, music tastes, furniture design, paint colours, and so forth are characterized by surges of popularity and then decline. Adopting a predominantly neo-institutional perspective, researchers have conceived of management fashions as techniques that fail to become firmly entrenched and institutionalized since organizations are attracted to them for a period and then abandon them in favour of apparently newer and more promising ones. Drawing on Gill and Whittle (1993) management fashions are seen to progress through a series of discrete stages: (1) invention, when the idea is initially created, (2) dissemination, when the idea is initially brought to the attention of its intended audience, (3) acceptance, when the idea becomes implemented, (4) disenchantment, when negative evaluations and frustrations with the idea emerge, and (5) decline, or the abandonment of the idea.

Discipline

Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Organization

Volume

11

Issue

2

First Page

297

Last Page

306

ISSN

1350-5084

Identifier

10.1177/1350508404030659

Publisher

SAGE Publications (UK and US)

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1177/1350508404030659

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