Publication Type
Journal Article
Version
acceptedVersion
Publication Date
1-2009
Abstract
The employment of stylistics can influence the effectiveness of a brochure, pamphlet, press release and other forms of business communication dramatically. When we consider that the language used to formulate the texts of these publicity materials has the potential to generate hundreds of thousands of dollars in sales, we do well to pay attention to how stylistics can be applied persuasively. This paper provides a theoretical framework for the mother of all stylistics, the metaphor. Examples of how metaphors are used to persuade are then discussed in prominent speeches and other texts. Finally, analytical and constructive assignments are posed and suggestions are offered to explain the legitimacy of stylistic choices and their persuasive appeal.
Keywords
metaphor, stylistics, teaching stylistics, business communication
Discipline
Business and Corporate Communications
Research Areas
Corporate Communication
Publication
Journal of Organizational Behavior Education
Volume
2
First Page
47
Last Page
55
ISSN
2047-9999
Publisher
Neilson Journals
Citation
ONG, Siow-Heng.
Case studies for teaching stylistics for business communication. (2009). Journal of Organizational Behavior Education. 2, 47-55.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6148
Copyright Owner and License
Author
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://www.neilsonjournals.com/JOBE/abstractjobe2ong1.html