Publication Type

Journal Article

Version

acceptedVersion

Publication Date

3-2012

Abstract

Globalization has intensified the interaction and interdependency among countries. The need to maintain good reputation and establish good relationships should dominate public diplomacy efforts (Hiebert, 2005). Using the US financial crisis 2008 as a case study, this study examines how the world's only superpower repaired its image when it was accused of triggering the financial meltdown that impacted the world economy. Few studies have examined repair strategies by nations. The need to undertake more empirical research to understand how the image-rebuilding rhetoric can aid diplomatic efforts remains relevant today.

Keywords

Public diplomacy, Image management, Image repair, Financial crisis, United States

Discipline

Business and Corporate Communications | Social Influence and Political Communication

Research Areas

Corporate Communication

Publication

Public Relations Review

Volume

38

Issue

1

First Page

150

Last Page

152

ISSN

0363-8111

Identifier

10.1016/j.pubrev.2011.11.003

Publisher

Elsevier

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1016/j.pubrev.2011.11.003

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