Global future: The next challenge for Asian business
Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book contains an introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia and a series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
Asian Studies | International Business | Strategic Management Policy
City or Country
DE MEYER, Arnoud Cyriel Leo; WILLIAMSON, Peter; RICHTER, Frank-Jürgen; and MAR, Pamela C. M..
Global future: The next challenge for Asian business. (2005). 1-391. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5526