Publication Type
Journal Article
Version
publishedVersion
Publication Date
10-2011
Abstract
Thirty years ago, when the business world sought innovation, most eyes looked West – mainly to the OECD countries considered to be the most economically advanced. We focused on technology-based product innovations, which were conceived for Western customers, developed in laboratories close to the headquarters of Western companies, and rolled out in the world’s wealthiest markets: North America, Western Europe and Japan, an honorary member of the Western club. This is no longer the case. Now, when the business world asks where the next innovative product or process will come from, what it will consist of, where it will be developed, and how and where it will be launched, many people start looking East. That’s because the innovation landscape has changed dramatically.
Keywords
Innovation, East Asia, China, India, innovation trends, Southeast Asia
Discipline
Asian Studies | Technology and Innovation
Research Areas
Operations Management
Publication
IESE Insight
Issue
10
First Page
21
Last Page
29
ISSN
2013-3901
Publisher
University of Navarra, IESE Business School
Citation
DE MEYER, Arnoud.
Diving into the new innovation landscape: The Eastern Current. (2011). IESE Insight. 21-29.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5508
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.