Title

The bright stuff: How innovative people and technology can make the old economy new

Publication Type

Book

Publication Date

1-2002

Abstract

The real winners in the Internet age will be the old economy firms that seize the opportunities offered by the Internet and integrate its possibilities into their existing business.

Keywords

Business enterprises, Internet

Discipline

E-Commerce | Strategic Management Policy | Technology and Innovation

Research Areas

Operations Management

First Page

1

Last Page

251

ISBN

9780273656487

Publisher

Prentice Hall

City or Country

London

Additional URL

https://worldcat.org/isbn/9780273656487

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