Title

The global retail challenge

Publication Type

Journal Article

Publication Date

3-2005

Abstract

The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams.

Keywords

Retail industry management, pricing, price regulation, marketing

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Business Strategy Review

Volume

16

Issue

1

First Page

5

Last Page

13

ISSN

0955-6419

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