The global retail challenge
The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams.
Retail industry management, pricing, price regulation, marketing
Marketing | Sales and Merchandising
Business Strategy Review
The global retail challenge. (2005). Business Strategy Review. 16, (1), 5-13. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/5210
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