Publication Type

Journal Article

Version

publishedVersion

Publication Date

9-2012

Abstract

India's highly qualified workforce is enabling it to lead the way in process innovation. Nirmalya Kumar and Phanish Puranam examine how Indian companies inject intelligence into the often mundane.

Keywords

Work force, labor supply, Innovation, India

Discipline

Asian Studies | Marketing | Technology and Innovation

Research Areas

Marketing

Publication

Business Strategy Review

Volume

23

Issue

3

First Page

48

Last Page

54

ISSN

0955-6419

Identifier

10.1111/j.1467-8616.2012.00873.x

Additional URL

https://doi.org/10.1111/j.1467-8616.2012.00873.x

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