Publication Type

Journal Article

Publication Date

5-2003

Abstract

In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.

Keywords

efficient consumer response, marketing, management, supplier relationship management, customer relations, supply chain management, product acceptance, business forecasting

Discipline

Marketing | Strategic Management Policy

Research Areas

Marketing

Publication

Harvard Business Review

Volume

81

Issue

5

First Page

22

Last Page

23

ISSN

0017-8012

Publisher

Harvard Business Review

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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