Publication Type
Journal Article
Version
submittedVersion
Publication Date
5-2003
Abstract
In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.
Keywords
efficient consumer response, marketing, management, supplier relationship management, customer relations, supply chain management, product acceptance, business forecasting
Discipline
Marketing | Strategic Management Policy
Research Areas
Marketing
Publication
Harvard Business Review
Volume
81
Issue
5
First Page
22
Last Page
23
ISSN
0017-8012
Publisher
Harvard Business Review
Citation
CORSTEN, Daniel and KUMAR, Nirmalya.
Profits in the pie of the beholder. (2003). Harvard Business Review. 81, (5), 22-23.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5190
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