Publication Type

Journal Article

Publication Date

2-2001

Abstract

In virtually all marketing channel relationships, one of the parties eventually will engage in an action that another channel member considers potentially destructive for the relationship. How a particular channel member reacts to such an act has implications for the long-term viability and success of the relationship. On the basis of a large data set collected from both a focal supplier and its independent dealers, the authors classify dealers' responses to a supplier's destructive acts by extending the response 'typology of exit, voice, and loyalty, which is based on Hirschman's seminal writings on responses to decline in organizations and states. This study finds that dealers' reactions are influenced by several antecedent factors: perceived intensity of the supplier's destructive act, the attributions relative to the act, relationship quality before the act, and the level of interdependence between dealer and supplier. The results suggest that these more proximal dealer responses affect subsequent dealer performance and overall perceptions of relationship quality after an act. The authors draw several implications for both dealers and suppliers.

Keywords

buyer-supplier relationships, performance outcomes, behavior, interdependence, trust, voice, exit, determinants, satisfaction, perspective

Discipline

Marketing | Organizational Behavior and Theory

Research Areas

Marketing

Publication

Journal of Marketing Research

Volume

38

Issue

1

First Page

45

Last Page

61

ISSN

0022-2437

Identifier

10.1509/jmkr.38.1.45.18831

Publisher

American Marketing Association

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://www.jstor.org/stable/1558570

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