Publication Type

Editorial

Publication Date

12-1997

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Long Range Planning

Volume

30

Issue

6

First Page

822

Last Page

822

ISSN

0024-6301

Identifier

10.1016/S0024-6301(97)80949-1

Publisher

Elsevier

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1016/S0024-6301(97)80949-1

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