Conducting interorganizational research using key informants

Author

Nirmalya KUMAR, Singapore Management UniversityFollow
Louis W. STERN
James C. ANDERSON

Publication Type

Journal Article

Version

acceptedVersion

Publication Date

12-1993

Abstract

In this article, we examine the use of the key informant methodology by researchers investigating interorganizational relationships. Authors have advocated the use of multiple informants to increase the reliability and validity of informant reports. However, interorganizational research still tends to rely on single informants. We investigated informant selection and obtaining perceptual agreement among multiple informants, two problems that may have inhibited widespread use of multiple informants. We suggest procedures for dealing with those problems and provide an illustrative application of our proposals.

Keywords

organizational properties, methodological note, marketing channels, supplier relations, management, performance, japanese, conflict, model

Discipline

Marketing | Organizational Behavior and Theory

Research Areas

Marketing

Publication

Academy of Management Journal

Volume

36

Issue

6

First Page

1633

Last Page

1651

ISSN

0001-4273

Identifier

10.2307/256824

Publisher

Academy of Management

Citation

KUMAR, Nirmalya; STERN, Louis W.; and ANDERSON, James C.. Conducting interorganizational research using key informants. (1993). Academy of Management Journal. 36, (6), 1633-1651.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5176

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.2307/256824