Publication Type
Journal Article
Version
acceptedVersion
Publication Date
12-1993
Abstract
In this article, we examine the use of the key informant methodology by researchers investigating interorganizational relationships. Authors have advocated the use of multiple informants to increase the reliability and validity of informant reports. However, interorganizational research still tends to rely on single informants. We investigated informant selection and obtaining perceptual agreement among multiple informants, two problems that may have inhibited widespread use of multiple informants. We suggest procedures for dealing with those problems and provide an illustrative application of our proposals.
Keywords
organizational properties, methodological note, marketing channels, supplier relations, management, performance, japanese, conflict, model
Discipline
Marketing | Organizational Behavior and Theory
Research Areas
Marketing
Publication
Academy of Management Journal
Volume
36
Issue
6
First Page
1633
Last Page
1651
ISSN
0001-4273
Identifier
10.2307/256824
Publisher
Academy of Management
Citation
KUMAR, Nirmalya; STERN, Louis W.; and ANDERSON, James C..
Conducting interorganizational research using key informants. (1993). Academy of Management Journal. 36, (6), 1633-1651.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5176
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.2307/256824