Customer Firm Relationships : Identifying the Empirical Generalizations

Author

Kapil Tuli, Singapore Management UniversityFollow
Sundar G. Bharadwaj, Singapore Management UniversityFollow

Publication Type

Presentation

Publication Date

8-2003

Discipline

Marketing

Research Areas

Marketing

Publication

American Marketing Association Summer Educators' Conference, August 2003

City or Country

Chicago, IL, USA

Citation

Tuli, Kapil and Bharadwaj, Sundar G.. Customer Firm Relationships : Identifying the Empirical Generalizations. (2003). American Marketing Association Summer Educators' Conference, August 2003.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/51