Forced-Anchoring: A Method for Eliminating Anchoring Biases in Context-induced Contrast Effects

Author

LEE, Michelle P., Singapore Management UniversityFollow
Kwanho SUK
William THURBER

Publication Type

Conference Proceeding Article

Publication Date

9-1999

Discipline

Marketing

Publication

Advances in Consumer Research Volume

Volume

27

City or Country

Columbus, Ohio

Citation

LEE, Michelle P.; SUK, Kwanho; and THURBER, William. Forced-Anchoring: A Method for Eliminating Anchoring Biases in Context-induced Contrast Effects. (1999). Advances in Consumer Research Volume. 27,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/5084