Publication Type
Journal Article
Version
submittedVersion
Publication Date
6-2014
Abstract
Business model innovation (BMI) is risky, but when companies do it with agility, they thrive. This article looks at how Return Path, the global leader in email marketing, met the challenge of applying BMI successfully. The authors interviewed up to 700 CEOs to better understand BMI drivers.
Discipline
Business | Strategic Management Policy | Technology and Innovation
Research Areas
Strategy and Organisation
Publication
European Business Review
First Page
8
Last Page
11
ISSN
1754-5501
Publisher
European Business Review
Citation
BOCK, Adam J. and GEORGE, Gerard.
Agile Business Model Innovation. (2014). European Business Review. 8-11.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4696
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.europeanbusinessreview.com/?p=4415