Publication Type
Journal Article
Version
acceptedVersion
Publication Date
2-2016
Abstract
Current literature has identified many different definitions for the concept of corporate social responsibility (CSR). As a result, many organizations fail to implement and measure CSR strategically. This study reviews the different theories and concepts within CSR and suggests that the current scope of CSR activities is too large that organizations are unable to find a tangible link between CSR and their bottom line. Using two case examples, this study proposes refocusing the concept of CSR as corporate public responsibility (CPR) based on which organizations utilize the concept of publics to prioritize the groups to which they must fulfill their responsibilities before attending to society as a whole. Because organizations are constrained by limited resources, the concept of CPR allows them to invest their resources more strategically. The concept also addresses the limitations of existing theories. The practical implications of this concept will be discussed in detail.
Discipline
Business and Corporate Communications | Business Law, Public Responsibility, and Ethics
Research Areas
Corporate Communication
Publication
Journal of Public Affairs
Volume
16
Issue
1
First Page
91
Last Page
104
ISSN
1479-1854
Identifier
10.1002/pa.1560
Publisher
Wiley
Citation
KIM, Soojin; KIM, Jeong-Nam; and TAM, Laishan.
Think socially but act publicly: Refocusing CSR as corporate public responsibility. (2016). Journal of Public Affairs. 16, (1), 91-104.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4680
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1002/pa.1560
Included in
Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons