Managing by design: From the Editors

Author

Marc GRUBER, EPFL
Nick DE LEON, Royal College of Art
Gerard GEORGE, Singapore Management UniversityFollow
Paul THOMPSON, Royal College of Art

Publication Type

Editorial

Version

publishedVersion

Publication Date

2-2015

Abstract

The article discusses product design as a form of innovation, focussing on its use on products and services. Topics include design management and business performance; the emphasis placed consumer needs as a source of innovation; and a discussion of how to use a design-process to generate innovation in any field.

Discipline

Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Academy of Management Journal

Volume

58

Issue

1

First Page

1

Last Page

7

ISSN

0001-4273

Identifier

10.5465/amj.2015.4001

Publisher

Academy of Management

Citation

GRUBER, Marc; DE LEON, Nick; GEORGE, Gerard; and THOMPSON, Paul. Managing by design: From the Editors. (2015). Academy of Management Journal. 58, (1), 1-7.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4627

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.5465/amj.2015.4001