The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice

Author

Seh-Woong Chung, Singapore Management UniversityFollow
Andrew Mitchell

Publication Type

Working Paper

Publication Date

2014

Discipline

Business

Research Areas

Marketing

Citation

Chung, Seh-Woong and Mitchell, Andrew. The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice. (2014).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4561