Attribute Variety-Seeking in Technology-intensive Market: Choosing More of One vs. Less of Many

Author

Jin K. HAN, Singapore Management UniversityFollow
Seh Woong Chung, Singapore Management UniversityFollow
Seok Sohn Yong

Publication Type

Working Paper

Publication Date

2014

Discipline

Business

Research Areas

Marketing

Citation

HAN, Jin K.; Chung, Seh Woong; and Yong, Seok Sohn. Attribute Variety-Seeking in Technology-intensive Market: Choosing More of One vs. Less of Many. (2014).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4479