Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes

Author

Jin K. HAN, Singapore Management UniversityFollow
Seh Woong Chung, Singapore Management UniversityFollow

Publication Type

Working Paper

Publication Date

2014

Abstract

demonstrate the efficiency of our scheme.

Discipline

Business

Research Areas

Marketing

Citation

HAN, Jin K. and Chung, Seh Woong. Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes. (2014).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4475