Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore

Author

Su Lin YEO, Singapore Management UniversityFollow
May O Lwin, Nanyang Technological University
Ying yi Hong, Nanyang Technological University
Jerome Williams, Rutgers Business School Newark and New Brunswick

Publication Type

Conference Paper

Publication Date

2012

Discipline

Business

Publication

Marketing & Public Policy Conference

City or Country

Atlanta, USA

Citation

YEO, Su Lin; Lwin, May O; Hong, Ying yi; and Williams, Jerome. Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore. (2012). Marketing & Public Policy Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4417