Marketing: An Introduction(An Asian Perspective)

Author

Geoffrey Claude DA SILVA, Singapore Management UniversityFollow
Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina

Publication Type

Book

Publication Date

4-2006

Discipline

Business

Publisher

Pearson Asia

City or Country

Singapore

Citation

DA SILVA, Geoffrey Claude; Kotler, Philip; and Armstrong, Gary. Marketing: An Introduction(An Asian Perspective). (2006).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4402