Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging

Author

Su Lin YEO, Singapore Management UniversityFollow
May O Lwin, Nanyang Technological University
Ying yi Hong, Nanyang Technological University

Publication Type

Journal Article

Publication Date

2015

Discipline

Business

Publication

Health Communication

ISSN

1041-0236

Citation

YEO, Su Lin; Lwin, May O; and Hong, Ying yi. Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging. (2015). Health Communication.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4344