Publication Type
Journal Article
Version
acceptedVersion
Publication Date
1-2018
Abstract
This study explores the implications of the digital network society for public health communication and management through an empirical study on communication related to the transboundary haze crisis in Singapore. Using the Social Amplification of Risk Framework (SARF), the authors applied sentiment and thematic analysis on haze-related posts on an online discussion forum (HardwareZone) and a social networking site (Facebook), as well as to haze-related articles in The Straits Times (a newspaper). The study shows that the medium matters in social amplification of risk: Facebook had an effect on the amplification of emotions while HardwareZone and Straits Times did not. In addition, the results show that spikes in online risk amplification were strongly influenced by unprecedented events. They also suggest that anger expressed online may be linked to a sense of futility. Implications for practice and recommendations for future research are provided in the conclusion.
Keywords
Social amplification of risk, environmental risk, Internet, sentiment analysis
Discipline
Business | Health Communication
Research Areas
Corporate Communication
Publication
Health Communication
Volume
33
Issue
1
First Page
14
Last Page
21
ISSN
1041-0236
Identifier
10.1080/10410236.2016.1242031
Publisher
Taylor and Francis
Citation
CHONG, Mark and CHOY, Murphy.
The social amplification of haze-related risks on the Internet. (2018). Health Communication. 33, (1), 14-21.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4343
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1080/10410236.2016.1242031