You Can’t Hide? The Effectiveness of Firm Name Change for Improving Audience Evaluations

Author

Cyndi Man ZHANG, Singapore Management UniversityFollow
Henrich Greve, INSEAD

Publication Type

Textbook

Publication Date

2014

Discipline

Business

Citation

ZHANG, Cyndi Man and Greve, Henrich. You Can’t Hide? The Effectiveness of Firm Name Change for Improving Audience Evaluations. (2014).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4342