Publication Type
Journal Article
Version
publishedVersion
Publication Date
11-2009
Discipline
Marketing
Publication
Journal of Marketing
Volume
73
Issue
6
First Page
115
Last Page
118
ISSN
0022-2429
Identifier
10.1509/jmkg.73.6.115
Embargo Period
10-12-2014
Citation
Hanssens, Dominique M.; Rust, Roland T.; and SRIVASTAVA, Rajendra K..
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact. (2009). Journal of Marketing. 73, (6), 115-118.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4135
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.jstor.org/stable/20619063