Publication Type
Journal Article
Version
publishedVersion
Publication Date
10-1979
Abstract
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.
Discipline
Business | Marketing
Research Areas
Marketing
Publication
Journal of Marketing
Volume
43
Issue
4
First Page
8
Last Page
19
ISSN
0022-2429
Identifier
10.2307/1250266
Publisher
AMA
Embargo Period
10-9-2014
Citation
DAY, George S.; SHOCKER, Allan D.; and SRIVASTAVA, Rajendra Kumar.
Customer-Oriented Approaches to Identifying Product-Markets. (1979). Journal of Marketing. 43, (4), 8-19.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4132
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.