Publication Type
Journal Article
Version
acceptedVersion
Publication Date
5-1991
Abstract
Perceptions of environmental uncertainty and organizational control influence strategic behavior. As national culture influences these perceptions we expect to find cultural differences in interpretation and response to strategic issues. Given a case describing an issue concerning deregulation of the U.S. banking industry, managers completed questionnaires rating interpretations and responses to that issue. National culture was found to influence interpretation and responses. In particular, Latin European managers when compared with other managers were more likely to interpret the issue as a crisis and as a threat. Latin Europeans were also more likely to recommend proactive behavior. This study indicates that different cultures are likely to interpret and respond to the same strategic issue in different ways. These differences may help lo explain and predict different responses of European countries to '1992'.
Keywords
management, decision processes, environmental uncertainty, organizational control, culture, environment, model for strategic behavior, national culture, cultural differences
Discipline
Business Administration, Management, and Operations | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Strategic Management Journal
Volume
12
Issue
1
First Page
307
Last Page
320
ISSN
0143-2095
Identifier
10.1002/smj.4250120406
Publisher
Wiley
Citation
Schneider, Susan C. and De Meyer, Arnoud.
Interpreting and Responding to Strategic Issues: The Impact of National Culture. (1991). Strategic Management Journal. 12, (1), 307-320.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4111
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1002/smj.4250120406
Included in
Business Administration, Management, and Operations Commons, Strategic Management Policy Commons