An Extension of Market Segmentation: Strategic Segmentation

Author

Howard Thomas, Singapore Management UniversityFollow
F.W. Winter

Publication Type

Book Chapter

Publication Date

1985

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Strategic Marketing and Management

First Page

253

Last Page

267

ISBN

9780471904236

Publisher

Wiley

City or Country

New York and Chichester

Citation

Thomas, Howard and Winter, F.W.. An Extension of Market Segmentation: Strategic Segmentation. (1985). Strategic Marketing and Management. 253-267.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4087