Knowing the Competition: The Mental Models of Retailing Strategists
Publication Type
Book Chapter
Publication Date
1987
Keywords
Retail trade, business planning
Discipline
Business | Sales and Merchandising | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Business Strategy and Retailing
Editor
Johnson, Gerry
First Page
59
Last Page
79
ISBN
9780471913375
Publisher
Wiley
City or Country
New York
Citation
THOMAS, Howard; Porac, J.; and Emme, B..
Knowing the Competition: The Mental Models of Retailing Strategists. (1987). Business Strategy and Retailing. 59-79.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4022
Additional URL
https://worldcat.org/isbn/9780471913375
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