Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry

Author

Howard Thomas, Singapore Management UniversityFollow
W.C. Bogner

Publication Type

Book

Publication Date

1996

Keywords

Pharmaceutical industry, United States, Drugs, Marketing, Competition

Discipline

Business | Marketing | Pharmacy and Pharmaceutical Sciences | Strategic Management Policy

Research Areas

Strategy and Organisation

ISBN

9780080425597

Publisher

Pergamon

City or Country

Oxford

Citation

Thomas, Howard and Bogner, W.C.. Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry. (1996).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4008

Additional URL

https://worldcat.org/isbn/9780080425597