Developing Competitive Strategies in Retailing

Publication Type

Journal Article

Publication Date

1992

Abstract

This article shows how the strategic groups concept can provide structure for the analysis of strategies in competitive environments. Using the supermarket retailing industry as an example, the existence of clearly defined group strategies is confirmed and those strategies are then interpreted for firm-level strategists interested in determining distinctive strategies for achieving long-run sustainable competitive advantages for individual firms. It is argued that the characteristics and dynamics of industries, strategic groups and firms must be analysed in an integrated manner in order to develop effective competitive strategies.

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Long Range Planning

Volume

25

Issue

2

First Page

81

Last Page

88

ISSN

0024-6301

Identifier

10.1016/0024-6301(92)90195-8

Publisher

Elsevier

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