Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City

Publication Type

Journal Article

Publication Date

2-1994

Abstract

The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be largely independent sets of organizations. The results of Study 2 suggest that middle-level categories represent a psychological inflection point differentiating rivals from nonrivals. The authors discuss the implications of these data for studying how managers make sense of competitive structures.

Keywords

Competition, small firms, cognitive structures

Discipline

Industrial and Organizational Psychology | Organizational Behavior and Theory | Sales and Merchandising | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Journal of Applied Psychology

Volume

79

Issue

1

First Page

54

Last Page

66

ISSN

0021-9010

Identifier

10.1037/0021-9010.79.1.54

Publisher

American Psychological Association

City or Country

USA

Additional URL

https://doi.org/10.1037/0021-9010.79.1.54

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