Promoting Singapore as a Tourist Destination

Author

B. C. Ghosh
Wee Liang TAN, Singapore Management UniversityFollow
Teck Meng TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1993

Discipline

Advertising and Promotion Management | Asian Studies

Research Areas

Strategy and Organisation

Publication

International CHRIE 1993 Annual Conference: Putting Theory and Application to Work: 4-7 August 1993, Chicago

City or Country

Chicago, IL

Citation

Ghosh, B. C.; TAN, Wee Liang; and TAN, Teck Meng. Promoting Singapore as a Tourist Destination. (1993). International CHRIE 1993 Annual Conference: Putting Theory and Application to Work: 4-7 August 1993, Chicago.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/389