Peut-on faire des profits par la diversification

Alternative Title

Can we make a profit through diversification

Publication Type

Journal Article

Publication Date

9-1987

Abstract

Academic research on the relationship between diversification and corporate performance has helped change world opinion about the merits of business diversification. During the decade 1962-1972, a research stream from the Harvard Business School identified a trend towards diversification in the corporate development in the United States and Western Europe, and made the diversified corporation organized into divisions, the form the most advanced of the company. These results, coming at a time when major corporations established and newly formed conglomerates embarked on ambitious diversification strategies, reinforcing the idea that diversification was the best way available to large companies to make profits higher and more stable.

Keywords

diversification through mergers and acquisitions, company's growth strategy, growth processes, business development, diversification strategies, international diversification, product diversification, diversified corporation, conglomerates, organizational complexity

Discipline

Business | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Gestion

Volume

12

Issue

3

First Page

12

Last Page

17

ISSN

1936-4490

Publisher

HEC Montreal

Additional URL

https://www.revuegestion.ca/catalog/secteurs/gestion-de-societes-et-d-entreprises/peut-on-faire-des-profits-par-la-diversification.html

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