Publication Type
Journal Article
Version
acceptedVersion
Publication Date
9-2014
Abstract
This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.
Keywords
Asia-Pacific, Public relations, Expert systems, Institutional logics
Discipline
Business and Corporate Communications
Research Areas
Corporate Communication
Publication
Public Relations Review
Volume
40
Issue
3
First Page
397
Last Page
407
ISSN
0363-8111
Identifier
10.1016/j.pubrev.2014.02.028
Publisher
Elsevier
Citation
Halff, Gregor and Gregory, Anne.
Toward an historically informed Asian model of public Relations. (2014). Public Relations Review. 40, (3), 397-407.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3804
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.pubrev.2014.02.028