The Impact of Survey Mode on Customer Satisfaction Surveys

Author

Marcus T. H. LEE, Institute of Service ExcellenceFollow
Caroline LIM, Institute of Service ExcellenceFollow
Bin XU, Institute of Service ExcellenceFollow
Yonghui ZHANG, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

7-2013

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Frontiers in Service Conference, Taipei, July 2013

City or Country

Taipei, Taiwan

Citation

LEE, Marcus T. H.; LIM, Caroline; XU, Bin; and ZHANG, Yonghui. The Impact of Survey Mode on Customer Satisfaction Surveys. (2013). Frontiers in Service Conference, Taipei, July 2013.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3754