Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales
Publication Type
Presentation
Publication Date
5-2011
Discipline
Advertising and Promotion Management | Business and Corporate Communications | Marketing
Research Areas
Marketing
Publication
2011 Customer Insights Conference
City or Country
New Haven
Citation
REDDY, Karempudi Srinivas; HU, Nan; and KOH, Noi Sian.
Ratings Lead You To The Product, Reviews Help You Clinch It: The Dynamics and Impact of Online Review Sentiments on Product Sales. (2011). 2011 Customer Insights Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3586
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