Building a Successful Brand: The Story of Eu Yan San
Publication Type
Book Chapter
Publication Date
2014
Discipline
Asian Studies | Business | Marketing | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
Catalyst for Change: Chinese Business in Asia
Editor
Thomas Menkhoff, Chay Yue Wah, Hans-Dieter Evers and Hoon Chang Yau
First Page
213
Last Page
229
ISBN
9789814452410
Identifier
10.1142/9789814452427_0009
Publisher
World Scientific
City or Country
Singapore
Citation
CHONG, Jessica; SMIT, Willem; MENKHOFF, Thomas; CLAYMAN, Christopher; and EU, Richard.
Building a Successful Brand: The Story of Eu Yan San. (2014). Catalyst for Change: Chinese Business in Asia. 213-229.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3563
Additional URL
https://worldcat.org/isbn/9789814452410