First Mover/ Pioneer Strategies

Author

M.B Lieberman
David B. Montgomery, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

2012

Keywords

business and management, marketing, strategic management

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Handbook of Marketing Strategy

ISBN

9781849800983

Publisher

Edward Elgar

City or Country

Cheltenham

Citation

Lieberman, M.B and Montgomery, David B.. First Mover/ Pioneer Strategies. (2012). Handbook of Marketing Strategy.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3556