Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries

Author

Benjamin L. B. TAN
Wee Liang TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

7-1998

Discipline

Business

Research Areas

Finance

Publication

Academy of Marketing Science Annual Conference, July 1998, Norfolk

City or Country

Norfolk, VA, USA

Citation

TAN, Benjamin L. B. and TAN, Wee Liang. Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries. (1998). Academy of Marketing Science Annual Conference, July 1998, Norfolk.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/352