Publication Type
Journal Article
Version
publishedVersion
Publication Date
10-2012
Abstract
Changes in the global environment are generating opportunities for companies to build advantage by creating loosely coupled networks or ecosystems. Ecosystems are larger, more diverse, and more fluid than a traditional set of bilateral partnerships or complementors. By leveraging ecosystems, companies can deliver complex solutions while maintaining corporate focus. This article describes six keys to unlock ecosystem advantage: pinpointing where value is created, defining an architecture of differentiated partner roles, stimulating complementary partner investments, reducing the transaction costs, facilitating joint learning across the network, and engineering effective ways to capture profit.
Keywords
networks, value creation, organizational structure
Discipline
Operations and Supply Chain Management | Strategic Management Policy | Technology and Innovation
Research Areas
Operations Management
Publication
California Management Review
Volume
55
Issue
1
First Page
24
Last Page
46
ISSN
0008-1256
Identifier
10.1525/cmr.2012.55.1.24
Publisher
University of California Press
Citation
WILLIAMSON, Peter James and DE MEYER, Arnoud.
Ecosystem Advantage: How to Successfully Harness the Power of Partners. (2012). California Management Review. 55, (1), 24-46.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3519
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1525/cmr.2012.55.1.24
Included in
Operations and Supply Chain Management Commons, Strategic Management Policy Commons, Technology and Innovation Commons