Publication Type
Journal Article
Version
acceptedVersion
Publication Date
12-2013
Abstract
The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While recognizing their benefits they warn against attempts to produce global models which also seek to impose hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has arguably occurred and where it can still be resisted. They call for a professional and epistemological stand against hegemony.
Keywords
Complexity, Hegemony, Globalization, Excellence, UK, Singapore
Discipline
Business and Corporate Communications
Research Areas
Corporate Communication
Publication
Public Relations Review
Volume
39
Issue
5
First Page
417
Last Page
425
ISSN
0363-8111
Identifier
10.1016/j.pubrev.2013.04.006
Publisher
Elsevier
Citation
HALFF, Gregor and GREGORY, Anne.
Divided We Stand: Defying Hegemony in Global Public Relations and Practice?. (2013). Public Relations Review. 39, (5), 417-425.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3514
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.pubrev.2013.04.006