Perceptual Fluency, Attitudes and Choice: Special Session: The Role of Metacognition in Consumers’ Judgments

Author

Andrew A. Mitchell, University of Toronto
Seh-Woong Chung, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

2006

Abstract

In a series of studies we examine the relationship between perceptual fluency, attitudes and their accessibility and choice from a limited set of brands. We hypothesize that under these conditions, brand choice is a two-stage process. The first stage is a recognition stage where certain brands will "stand out" in the environment. The second stage is a choice stage, where consumers use information about the brands, which is stored in memory to make a choice.

Discipline

Marketing

Research Areas

Marketing

Publication

Advances in Consumer Research

Volume

34

First Page

30

Last Page

30

ISSN

0098-9258

Publisher

Association for Consumer Research

Citation

Mitchell, Andrew A. and Chung, Seh-Woong. Perceptual Fluency, Attitudes and Choice: Special Session: The Role of Metacognition in Consumers’ Judgments. (2006). Advances in Consumer Research. 34, 30-30.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/35

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://acrwebsite.org/volumes/12846/volumes/v34/NA-34