Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability
Publication Type
Conference Paper
Publication Date
1999
Discipline
International Business | Marketing
Research Areas
Strategy and Organisation
Publication
World Business Congress, Monterey, 30 June - 3 July 1999
City or Country
Monterey Bay, CA, USA
Citation
TAN, Wee Liang and TAN, Benjamin L. B..
Foreign Market Entry Modes as an Ordinal Progression: The Role of Firms' Marketing Capability. (1999). World Business Congress, Monterey, 30 June - 3 July 1999.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/346
COinS