Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals

Author

Jurrien Gregor HALFF, Singapore Management UniversityFollow
Daniel Tisch
Anne Gregory
Jean Valin

Publication Type

Report

Version

publishedVersion

Publication Date

12-2012

Discipline

Business and Corporate Communications | Marketing

Research Areas

Corporate Communication

Publisher

Global Alliance for Public Relations and Communication Management

City or Country

Lugano, Switzerland

Citation

HALFF, Jurrien Gregor; Tisch, Daniel; Gregory, Anne; and Valin, Jean. Melbourne Mandate: Key document defining the direction of the global PR industry and endorsed by 160 000 professionals. (2012).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3389

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.